(Red) was created by the lead singer of U2, Bono, and Bobby Shriver, Chairman of DATA, in order to bring awareness and money for The Global Fund to fight HIV/AIDS in Africa. The parentheses or brackets "()" mean "the embrace."Here's how it works, each company that participates as (RED) places its icon/logo in "the embrace."
And here's how (YOU) can help out: By simply upgrading your choice of purchase to the power of (Red) products, the respected company will donate the percent of Green to the The Global Fund of RED to combat AIDS in Africa. See schematic below.
Join (RED)
Consume (RED) products here
...Updates
Bono - Co-founder of (RED)
Bill Gates - Founder and Chairman of Microsoft
Micheal Dell - Founder and Chairman of Dell
Finally announced Dell + Microsoft both joined (RED) to help fight AIDS in Africa.
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